On set / Crafty Florentines
On a Hope and a Dream
Family-owned businesses are part and parcel of the Bel paese. And it’s a business with a workable vision, excellent products or services, good people, it thrives. After World War 2. The country in the midst of rebuilding after a devastating war. Optimism was in the air.
It was in this climate of change that Giancarlo Boncampagni and his younger brother Luigi launched Officina Bigiotteria Italiana in 1958. They started out producing accessories for the thriving leather-goods market around Florence, an economic mainstay of the area for centuries. OBI began earning a reputation for their impeccably made accessories and through the years expanded their production output. As they came of age, Giancarlo’s three sons entered the business, starting at the bottom and then progressively advancing to more responsible roles — always under the watchful eye of their father. They modernized and expanded the business beyond Italy’s borders and continued to refine their accessories. Their most radical move came when the brothers decided to manufacture exclusively for global luxury brands — a decision that paid off. The Boncompagni brothers never forgot OBI’s humble origins. After their father’s death, not long OBI celebrated its 50th anniversary, they wanted to preserve OBI’s story as a way of remembering Giancarlo’s long road to success. The video we created traces the company’s humble start to become a thriving, ethically sound business with global reach — and to the Italian entrepreneurial spirit. For this company it’s all about “Made in Tuscany” with pride.