Branded / Alizila News Hub

Christina Fontana

Alizila News Hub

In the Spotlight

Alizila News Hub

In the Spotlight

There are cool jobs. Then there are cool jobs in Italy. For California native Christina Fontana, sourcing merchandise for Alibaba’s digital platforms is a dream gig where living between two cultures (her father's Roman) and two languages is terribly advantageous. Based out of the e-commerce giant's Milan offices a few steps from Il Duomo, Fontana and her multinational team stock and manage a virtual showplace — called the Tmall Luxury Pavilion — of luxury goods from Italy and across Europe that epitomize the “made in Italy” brand. "Luxury brands are about creating something memorable that will last a lifetime," she told us. In today's brisk luxury market, making memories helps us narrate our own stories in the future.

Client: Alibaba Group

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