Branded / Piaget

Benjamin Comar Piaget


Impeccable Timing


Impeccable Timing

Headquartered in Geneva, Switzerland, undisputed mecca of watch wear, luxury brand Piaget is right up there with the great watchmakers creating elegant timepieces for over 150 years. In collaboration with Alibaba's global marketing team, we headed to the so-called Peace Capital to meet Benjamin Comar, who's steering the company to even greater heights since taking over the reigns in 2021. The impossibly gracious CEO describes what luxury means to him ("it's a balance between innovation and tradition") and how China continues to lead the world market as a consumer of luxury goods.

Client: Alibaba Group

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