Branded / Officina Bigiotteria Italiana
The Florentine luxury accessories manufacturer takes a more sustainable approach to its production processes. Sustainability, a catch-all term for environmentally friendly values, is on everyone’s mind these day. Our planet’s health urgently depends on it. For repeat client OBI, we created a three-pronged B2B campaign built around the company’s sustainable philosophy, juxtaposing real and imagined scenes that place the spotlight on the company's sustainable practices and values. We loved collaborating with two local talents, photographer Gianluca Maver who created stunning large-format images for the company's renovated headquarters and stylist and graphic artist Letizia Donati who designed a whimsically utilitarian notebook exclusively for OBI's clients and served as set stylist for the branded video.