The Tod's trajectory goes something like this: the first generation launches the business. The second nurtures it. And the third generation takes it global. Its iconic driving shoe, the gommino, is coveted by fashionistas across the planet for its elegance, wearability and superb craftsmanship. At Tod’s sprawling headquarters in the Marche region cradled between pretty vine-covered hills and the glistening Adriatic, wearing his signature black scarf the affable Diego della Valle opines on the e-commerce boom in China, his duty to preserve Italy's treasures (case in point, a 25 million Euro donation to restore the Colosseum) and his favorite motto, “dignity, duty, and fun.”